Dis-Chem Pharmacies with stores throughout South Africa as well as a robust online presence, wanted an improved and innovative way of engaging with its customers. Dis-Chem especially wanted to increase the number of users on their mobile application and to increase the conversation rate on tasks in app such as requesting prescription medicines. Dis-Chem wanted both a fresher look and engagement model with their customers which speaks of a new and innovative company.
The company also wanted its customers to enjoy a more memorable experience when interacting with Dis-Chem in the digital world while at the same time ensuring there were less drop offs when using their digital platforms. Dis-Chem’s customer centricity needed to be reflected on the digital platforms giving a better service to their customers in a manner that is beneficial to all parties.