How a defined customer will benefit from your product when it is fully realised. This should relate to a company's mission, vision and values. This answers WHY you are investing in a product. This is the North Star of your product.
What are the problems we are solving for the customer? What does the customer need or want. This should not be feature-driven.
How do we support the business’s strategy? How will the business benefit from the success of the product and how will measure progress and success?
What should we do? When should we do this: Now, Next, Later.
Some Helpful Terms
- Analogs and Antilogs
- Genchi Gembutsu - Go and see for yourself
- Minimum viable product (MVP)- fastest way to gain data to being the process of learning, not to end it
- A priori: reasoning or knowledge which proceeds from theoretical deduction rather than from observation or experience.
- Empirical: based on, concerned with, or verifiable by observation or experience
Example of a
Product Vision Template
At a time when travel is frequent but travelers plan less... (when) our product is the only international restaurant recommendation engine (what) that gives immediate recommendation based on location and review (how) for the everyday traveler (who) from countries all over the world (where) who need to save time and energy on finding local eateries (why).
Supports TripAdvisor's Mission to help people around the world plan and have the perfect trip (company mission).